Remember that futuristic movie in which Tom Cruise is constantly on the run because of some prediction that he’ll commit a murder in the future? That was minority report, a pretty awesome movie that depicts an interesting future. Now Tom Cruise might not be that interesting for everyone, but there is one awesome feature in the movie that might become part of our daily lives in the very near future: Personalized advertising.
In the movie, advertising is personalized through ingenious face-scanning technology that is able to read your emotions and adjust the advertisements accordingly. This very feature is currently being developed and researched and will possibly make its break-through quite soon!
Question is; is a future in which technology is able to read our minds desirable? Wouldn’t this be a violation of our most inner privacy? In our society, in which brain supplements and neuro-technology is ever-developing, such ethical issues are becoming more and more important. Check out this quick video that explains the interesting developments on personalized advertising and the brain to judge for yourself!
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